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According to the "Office Stationery Market Investment Prospect Analysis and Supply and Demand Pattern Research Forecast Report 2022-2027" by Puhua Research Institute:

In the past, stationery stores mainly satisfied students' daily stationery needs. With the change of consumers' living habits, the demand for new products is constantly increasing, which also means that the products of stationery stores need to be upgraded, and the demand for middle and high-end products will be increasing. The stationery industry can no longer rely solely on quantity growth but focus on consumption upgrading.

Personalized, fashionable, multi-functional, low carbonization In a diversified social environment, consumers' demand for office supplies will show personalized characteristics. Fifty-nine percent of distributors want more emphasis on product personalization. More than 60 percent of respondents said they prefer personalized and fashionable office supplies. The phenomenon of concurrence, concentration and supply chain competition is the natural product when the economy develops to a certain level, and also the final result when the competition reaches a certain level. Competition and cooperation to win as the starting point, through the use of everyone's technology, capital, channels to build a powerful new platform, it represents the technical development, market order of the standardized requirements, has become the highest stage of competition in the office supplies industry.