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Personalized, fashionable, multi-functional, low carbonization In a diversified social environment, consumers' demand for office supplies will show personalized characteristics. Fifty-nine percent of distributors want more emphasis on product personalization. More than 60 percent of respondents said they prefer personalized and fashionable office supplies. The phenomenon of concurrence, concentration and supply chain competition is the natural product when the economy develops to a certain level, and also the final result when the competition reaches a certain level. Competition and cooperation to win as the starting point, through the use of everyone's technology, capital, channels to build a powerful new platform, it represents the technical development, market order of the standardized requirements, has become the highest stage of competition in the office supplies industry.

Market prospect of office stationery industry.

In recent years, China's stationery industry has witnessed steady growth, with sales revenue increasing from 60.455 billion yuan in 2012 to 119.104 billion yuan in 2017, and the number of enterprises above designated size increasing from 626 in 2012 to 823 in 2017. It is expected that by 2024, the stationery industry market scale will reach about 80 billion yuan, and the industry development prospect is huge.
With the development of the industry, the trend of competition and cooperation intensifies, and the industry will certainly move towards concentration. In the process of industrial concentration, there are three camps that have the possibility of monopolizing China's office supplies market, which are international office supplies giants, regional office supplies chains and leading manufacturers of single products. Each of these three camps has its advantages, but it also faces different challenges.